About Formula X

Who is Formula X?

Formula X Agency was founded in Copenhagen in January 2023 and currently assists B2B companies throughout Denmark, the USA, and Brazil. We help companies both on-site in Zealand and remotely.

An experienced team.

At Formula X, our team's experience from the client side is the key to our customers' success with B2B marketing.

We understand that your company deserves the best, and that's why we ensure that all tasks are always handled by experienced specialists from both domestic and international backgrounds.

With us, you will never experience a senior consultant selling the tasks and interns completing them; instead, experienced individuals with a solid background in B2B marketing will handle tasks from start to finish.

We believe that expertise and experience are crucial for delivering results of the highest quality. That's why we've assembled a team that not only possesses technical know-how but also understands the complexity and nuances of B2B marketing in both creative disciplines and in strategy, operations, and performance marketing.

HOS FORMULA X ER VORES TEAM NØGLEN TIL VORES KUNDERS SUCCES MED B2B MARKEDSFØRING.

Vi forstår, at din virksomhed fortjener det bedste, og derfor sikrer vi, at det altid er erfarne fagfolk med mindst 4 års erhvervserfaring, der håndterer alle opgaver. Hos os vil du aldrig opleve at en senior konsulent sælger opgaverne ind, men at praktikanter løser opgaverne, men at erfarne personer med en solid baggrund inden for B2B-marketing løser opgaverne fra start til slut.

We believe that expertise and experience are crucial to delivering results of the highest quality. Therefore, we have assembled a team that not only possesses technical know-how but also understands the complexity and nuances of B2B marketing in creative disciplines, strategy, operations, and performance marketing.

Values

Formula X is built on four fundamental core values that guide our approach to B2B marketing and our collaboration with clients. These values not only define who we are but also how we work and create value for your company:

Honesty

We call a spade a spade and don't wrap things up in lengthy PowerPoint presentations and jargon. We communicate honestly about opportunities and challenges, and we're not afraid to share our opinion. Honesty creates a solid foundation for collaboration, where both parties can work towards common goals with clarity and trust.

Passion

Passion is the driving force behind everything we do. We are passionate about creating successful marketing strategies and results that make a real difference for our clients – willing to go the extra mile when needed. Our passion for B2B marketing and solving complex challenges is a crucial factor that motivates us to always strive for the best and explore innovative solutions.

Be the best

We constantly strive to be the best and will not settle for mediocre deliveries. This involves not only delivering good results for you as a customer but also continuously developing internally, learning from experiences, and constantly improving our methods.

Transparency

We believe in openness and transparency in collaboration, and we commit to providing you with full insight into results and challenges. We believe that transparency and openness build trust and are the key to a successful partnership.

Values

Honesty

Passion

Passion er drivkraften bag alt, hvad vi gør. Vi brænder for at skabe succesfulde marketingstrategier og resultater, der gør en reel forskel for vores kunder – og er villige til at gå den ekstra mil, når det kræves. Vores passion for B2B-marketing og at løse komplekse problemstillinger er en afgørende faktor, der motiverer os til altid at stræbe efter det bedste og udforske innovative løsninger.

Be the best

Transparency

Leonard de Freitas

CEO & Owner

Leonard is a digital Swiss Army knife with experience as a marketing manager in companies with 30 and +100 employees, as well as a specialist in disciplines such as marketing automation, social media, SEO, and growth hacking.

Erfaringer tæller

bl.a. stillinger hos

● AUTOproff

● Usertribe

● Greenmind

● Pixelz

● AO

● Bording Group

Kompetencer

● Digital strategi

● Målgrupper

● Kunderejser

● Marketing automation

● Sociale Medier

● Analytics

● SEO

● Product marketing

Marcos Reis

Art Director

Marcos has over 10 years of experience from both the advertising industry and the customer side. He has worked for international, Danish, and Brazilian companies and is educated in design, social media, marketing, and PR.

Erfaringer tæller

bl.a. stillinger hos

● Bunzl PLC

● Peugeot Citroen (Stellantis Group)

● Uniodonto Brazil (Verdens største virksomhed inden for tandlægeforsikringer.)

● Guardian Glass USA

Kompetencer

● Visuel identitet

● Webdesign

● Grafik

● Animation

● Video

● Design af POS materiale

● Marketing automation

Denilson Felix

Graphic Designer

Denilson already has more than 5 years of experience in the field of design and has worked for countless Brazilian marketing agencies. His focus within marketing is always to deliver a solution to his clients by offering innovative and modern design.

Erfaringer tæller

bl.a. stillinger hos

● Agency Singular

● Agency Maior

● Blue Rocket Agency

● Etpc E-sports

Kompetencer

● Visuel identitet

● Webdesign

● Paid annoncering

● Grafik

● Animation

● Video

Pedro Huguenin

Developer

Pedro is an excellent Full Stack developer. With expertise in PHP and front-end, he solves complex challenges with a pragmatic and solution-oriented approach. He prioritizes security, optimization, and continuous updating in relation to trends.

Erfaringer tæller

bl.a. stillinger hos

● SENAI Soluções Digitais

● Sertras Gestão de Fornecedores Ltda.

● Dev4B

Kompetencer

● Programmering i PHP

● Udvikling af databaser

● HTML

● CSS

● JavaScript

● PHP- og front-end-frameworks

● API’er og webtjenester

Boryana Dimitrova

Paid Media Lead

Boryana has worked with digital marketing for over 12 years on both the client and agency side. Her experience spans a wide range of areas, from strategy and processes to messaging, content, and design. Her core competencies lie in setting up and managing paid advertising campaigns, as well as working with data.

Erfaringer tæller

bl.a. stillinger hos

● Verdianz Mobile Growth

● Bluecity (Nu: GreenMind)

● uLab

● Webnode

Kompetencer

● Paid media strategi

● Kampagne setup og udførelse

● Lead generering

● Ecommerce

● Rapportering og analyse

Alex Decker

Senior Video & Graphic Specialist

Alex has worked as a graphic designer and art director in the advertising industry for 8 years. He has a sharp visual focus and has worked with a wide range of Danish and international companies such as Carlsberg, Novo Nordisk, DR, TV2, Gyldendal, TDC, and many more. He is multi-disciplinary and has experience in graphic design, video and audio production, as well as motion graphics.

Erfaringer tæller

bl.a. stillinger hos

● We Love People

● Cosmic People

● Adtomic Communications

Kompetencer

● Video

● Animationer

● Grafik

Bruno Velasco

UX UI Design | Frontend Web Developer

Bruno Velasco er en UX-designer og frontend-udvikler, der er fascineret af processen med at forstå menneskene bag maskinerne og hjælpe dem med smukke og funktionelle løsninger, hvor han kombinerer kreativ tænkning og teknisk snilde.

Erfaringer tæller

bl.a. stillinger hos

● Groupon

● GroupM

● Magnetix (Isobar; Merkle) og selvstændig rådgiver

Kompetencer

● Digital strategi

● Forretningsrådgivning

● Digital mediaindkøb (SEM + Paid Social)

● Analytics

● SEO

Juliana Renna

Advisor

Erfaringer tæller

bl.a. stillinger hos

● Pixelz

● Bording Group

● AdPeople

● Dansk Markedsføring

Christian Krohne

Preferred Partner

Christian has experience spanning over 14 years from working with start-ups to technology giants. As a digital consultant for the past 6 years, he has strengthened companies with analytical sharpness and strategic insight, guided them through the complexity of technology, and improved their digital presence.

Erfaringer tæller

bl.a. stillinger hos

● Groupon

● GroupM

● Magnetix (Isobar; Merkle) og selvstændig rådgiver

Kompetencer

● Digital strategi

● Forretningsrådgivning

● Digital mediaindkøb (SEM + Paid Social)

● Analytics

● SEO

Thomas Ladefoged

Advisor

Our advisor Thomas has been part of the agency world for almost 20 years. His experiences include positions such as CEO of SaaS company Pixelz and former CCO of Bording Group.

Erfaringer tæller

bl.a. stillinger hos

● Pixelz

● Bording Group

● AdPeople

● Dansk Markedsføring