Leonard de Freitas Nielsen
CEO
Your external CMO
– strategy, execution, and growth
With a combination of strategic oversight and hands-on experience as a marketing manager, specialist, and consultant for 20+ B2B companies, I strengthen your market positioning and generate more qualified leads for you.
Your external CMO
– strategy, execution, and growth
With a combination of strategic oversight and hands-on experience as a marketing manager, specialist, and consultant for 20+ B2B companies, I strengthen your market positioning and generate more qualified leads for you.
Proven frameworks from both the agency and client side
Do you need help with your marketing strategy, customer journey, brand identity, or performance marketing?
When you hire me as a Fractional CMO or specialist, you get targeted, proven solutions and processes that are based on concrete problem-solving within one or more of the four areas below.
We review and analyze your data, customers, and market, and define the strategy and customer journey.
We build the foundation to execute the strategy and customer journey. We can, among other things, assist you with design, content, website, and technology setup.
We build an 'always-on' growth engine for you, ensuring full execution of the customer journey through content distribution on the right channels, as well as proper lead capture and marketing automation.
We manage your setup using a CMO and specialists in the disciplines of strategy, performance marketing, and content, and provide reporting to the management.
Analysis & strategy
I review and analyze data, customers, and the market with you, as well as define the strategy and customer journey.
Foundation
Together with my network of Danish and international freelancers – or your own specialists – I build the foundation to execute the strategy and customer journey for you.
Growth Engine
Together with your sales and marketing team, I build an “always-on” growth engine that ensures full execution of the customer journey through content distribution on the right channels, proper lead capture, marketing automation, and reporting.
3 CHALLENGES I can help you with
TARGETING
Together, we identify your ideal customers, their pain points and gains, and help tailor the marketing efforts toward them.
LACK OF RESOURCES
Marketing is constantly evolving, and it can be challenging for in-house teams to manage all channels. Here, my freelancers or I can serve as the extra resources you need without the need to hire a full-time employee.
AWARENESS AND LEAD GENERATION
Together with your sales team, we structure the efforts around the customer journey and use account-based techniques to target the right stakeholders and continuously generate more leads.
OUR TEAM OF B2B
MARKETING SPECIALISTS
Juliana Renna
Operations Lead
Thomas Ladefoged
Advisor
Alex Decker
Senior Video & Graphic Specialist
Boryana Dimitrova
Paid Media Lead
Pedro Huguenin
Developer
What do customers say?
"Leonard is a combination of an excellent thinker and an execution expert – who knows his field exceptionally well. Not only is our marketing output and lead generation at an impressively high level, but I also learn a lot, and there is genuine synergy and helpfulness in all processes. We work together, and Leonard is truly engaged. He is passionate about the product, the quality of work, and is never too busy to take a call."
Pernille Simmelkiær
CEO, Justface
"Our collaboration with Leonard has been strategically strong, and throughout our partnership, we have gained significantly more qualified leads and new customers. Leonard has delivered beyond expectations, always on time, and we would never have reached our goals without Formula X. We look forward to seeing SOCweld grow even more in the future."
Jesper Vig Thomasen
Head of Sales | SOCWeld, part of Stage One Computing
"Leonard doesn’t sugarcoat things or hide them in buzzwords. It’s refreshing to have a partner we can speak to directly and concretely, without unnecessary bullshit, excessive PowerPoint slides, or beating around the bush. Honest, straightforward, and to the point."
Morten Rosenberg
Head of Marketing, Konsolidator
Why Formula X?
EXPERIENCE
Senior profile with leadership and specialist-level experience in service, SaaS, eCommerce, and platform companies.
ROI Focus
Marketing should not be an expense but an investment.
That's why frameworks and methods are always based on how I can grow your business.
SPECIALIST
My freelancers and I are certified in HubSpot, LinkedIn, and Google, and we continuously stay updated on the latest trends and opportunities on these platforms.
Additionally, we have over 10 years of experience with LinkedIn and SEO.
Pragmatic
The path to impactful solutions is short when you collaborate with me.
I have experience as a specialist and marketing leader on the client side, allowing me to help your business make smart decisions quickly without compromising on quality.
LET’S GRAB A COFFEE
Do you want more customers? Contact me below.
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