Success Story: How SOCWeld grew their revenue by 10x in less than 1 year.

At Formula X, we believe each client has a unique story, and our mission is to help write the most successful chapters of those journeys. That’s exactly what happened to SOCWeld, a B2B Software company / digital welding log part of Stage One Computing, which came to us at a crucial moment in its trajectory.

When we met SOCWeld, they were facing several challenges which were preventing them from growing. Although they already had an advanced digital system for welding management, their customer acquisition strategies stagnated. They relied on cold calls, which generated unqualified leads and eventually didn’t convert into business. In addition, the company’s website didn’t convey the quality and value of its solutions, and previous advertising efforts didn’t generate the expected return.

After a word-of-mouth recommendation, SOCWeld came to us. From the first meeting, we felt a strong synergy between our teams. We listened carefully to their needs and quickly identified where we could add value.

We began the partnership with an in-depth analysis of their target group and communication. After that, we came up with a digital marketing plan suited for their needs. We redesigned SOCWeld’s website, creating a digital presence reflecting the company’s potential,we developed a full customer journey, creatives, channel setup, ABM setup and implemented a state-of-the-art CRM & marketing automation system. We also ran lead generation campaigns on LinkedIn and Google Ads targeting SOCWeld’s ideal customer profile.

The results have been really great. In less than a year, SOCWeld were able to close large contracts that had previously seemed out of reach, thus increasing revenue more than 10x. Also, they came to rely on a continuous flow of highly qualified leads, eliminating the need to rely exclusively on cold calls. With their success in the local market, SOCWeld decided to expand their international operations, and we are proud to continue alongside them in this new phase.

Jesper Vig Thomasen, Head of SOCWeld, summarised our partnership with the following words:

‘‘We felt strong chemistry from day one. They are proactive and straightforward, and they have helped us execute everything from high-level strategy to practical tactics. We increased our revenue more 10X in less than a year.’’

We are excited to continue writing new chapters of success alongside SOCWeld and all our customers. Every journey is unique, and we are here to ensure that each and every one be a success.

Facts about SOCWeld:

• B2B Software company
• Product: Digital Welding log
• Key areas: Analysis & strategy, foundation, growth engine, lead generation
• Key results: + 10x revenue in less than one year.